The Little Things | Firkfest 15 Recap/Braindump

firkfest15

photo John Holzer, @fourbrewersshow

 

Theres a million people to thank after hosting a sold out beer festival. The obvious ones: Brewers who slave over mash tuns; using artistry to concoct flavors for a cask that may or may not work out. Restaurants, who took the time to do something different, wake up early on a Saturday and make some really tasty chili. All of that stuff…is donated, which is crazy if you think about it.

Then there’s the little things.

Bloggers, who typically cover the event with photos and brief recap, also chipped in by volunteering to help pour for the first two hours. BeerPaperLA (Guillermo & gal), Beers in Paradise (Japeth), Stick a Fork in It OCWeekly, Beer Guy LA, Worst Beer Blog, JanteZiarra, Brew Beer Blog, BeerQwest, LABeerBlog. I hope being on the other side of the table was a fun experience! I love pouring.

Some bloggers, brewery reps and volunteers loaned their homebrew stands for the restaurants to use during the event. Japeth from Beers in Paradise, Dallas from Ballast Point, Kevin Margulieux and John Ryti. Thanks Iron Fire Brewing for loaning us the canopy John Ryti brought. We’ll invite you next year!

Brewers showed up as early as 8 AM to let their beer settle while we set up the park for the event. Brandon Fender from the Good Beer Company helped put the arrows on the signage.

One of Orange County’s Gayot food critics was on water duty all day. With my idea of using a homebrew filter to refill the water instead of using a billion water bottles, he was critical at keeping everything full. Thanks Rich Manning!

Speaking of water, brewers donated kegs of water as well! Barley Forge brought their rad military looking water jugs, Noble Ale Works, Bottle Logic with a half-barrel…and others I may have missed. The H2OPS guy donated water bottles as well. I was skeptical about having him as a vendor before trying his product, but damn…it was delicious.

David Walker of Firestone Walker hand-delivered some 2015 Parabola which was released that day. I gave him the most awkward bro-hug ever! He then drove to LAX to catch a flight to the UK, because he’s cool like that. How funny to go from a cask beer fest in sunny California to the UK. I take great inspiration from his team’s beer festival, Firestone Walker Invitational which happens in May and sells out instantly because it’s the best fest in the west.

Brewers brought extra canopies for the restaurants to use. I realize this caused confusion for the guests, as many people were trying to vote for Ballast Point, which I believe was Pie Dog (we had them drop tokens correctly). Matt Olesh of the Bruery was kind enough to drive back to work to grab two more, which turned out to be just enough.

Dave Lieberman, from OCWeekly, bought me a sandwich because my nervous gut couldn’t handle chili. He also did the same at Noble’s 4th anniversary party while my wife and I poured the cask beers inside.

The volunteers themselves were comprised of friends, family, neighbors, ex-girlfriends I’m still friends with, my best man, high school friends, some of which drove down from Sacramento and flew in from Chicago to pour. I get a little misty-eyed thinking about how rad that support is. We did have quite a bit of no-shows on the volunteers, and those that showed really stepped it up to hold their pee until it hurt, skipped eating until they almost dropped and stood in wet beer to get the job done. Next year I think I’ll make random people on the internet pay a deposit if they want to volunteer because they’re flaky as fuck. Why would someone take the time to offer to volunteer and not show? That’s just silly. The volunteers worked extra hard to cover pouring and they don’t get to drink. Thanks volunteers! You guys are rad. Truly unsung.

My neighbor helped bring a load of stuff with his truck and stayed to help set up the fence with Brad Daniels, Jon Mabe and Ron Nelson. Ron picked up extra zip ties at 8am to finish the job. Who knew 100 zip ties would not be enough?

The signs were all donated by Victor LaFontaine. You probably know him as an epic beer trader that shows up with random bottles of awesomeness wherever he goes.

My wife Erin handled all the vendor check-in and volunteers simultaneously. She is insanely such a huge support in my life and a battle axe at this event. She also took time to go to Main Place Mall to get the Chili Cook Off glasses etched.

Bobby Navarro took over the non-profit side of things last year after the group I went with first pulled out. His knowledge and expertise of running events is unmatched. He’s more than a pleasure to deal with and it’s fun to see people in the culinary/brewing world get inspired artistically by travel and education. Noble’s English Pale Ale they brought is a result of the the non profit, Inspire Artistic Minds. Check out their page, donate, attend events volunteer or even apply for a grant!

Thanks to the guests who believe that groupon beer fests are the worst. You all paid full price, which was more than fair considering unlimited tastes of chili and beer. I was going to do taster tickets, but figured that is antiquated and just one more thing to deal with. I figured if anyone could get through a dozen 2oz tastes of chili, they should get an award.

The vendors don’t necessarily need to be thanked because they got paid, but I will say I got excellent service from those that I ordered from. Empire Ice forgot to include the cold box, so they threw in an extra 20 bags to our order for free. They were cheaper than everyone by 20% as well. Eagle Portables restrooms were ON POINT. Dead-on delivery, super clean set up and take down and on time (also 20% cheaper than other bids). James Event Services which is ran by Cameron Collins (OC Brew HaHa) father in-law gave an unbeatable bid on table rentals. Their delivery and pick up was timely, fast and had great tables. The Packing House site reps were rock solid from set up to take down. The security team was also insanely professional.

The press, thanks for helping sell the event out. John Verive of BeerPaperLA and LA Times was the driving force behind my marketing. There was a LOT of LA people that did in fact drive (or train) down for the event. Erika Bolden of LA Weekly, Vivian from OCRegister and of course Cleo from OC Weekly. Hell, even YelpOC promoted the event, which was hella rad. I spent $300 on marketing, that’s insane!

The Four Brewers Show went into new territory again; doing a show from the event with Tomm Carroll of Celebrator Beer News.

I’m looking for a nice outdoor spot for next year that can hold 1000. If you have a location that you think would be rad, let me know! See you next year!

 

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